One thing is certain – you are not the deer, and this economy is not the headlights. As a savvy business person, you instinctively understand that there’s no safety in paralysis. Especially in a downturn.
You need to move forward. That’s where your best opportunities are. Who are they? They’re your prospects who are looking for reasons to become your customers. They’re your customers who are looking for reasons to become repeat customers.
Give them those reasons. Refine your communications. Strengthen your message by making it more clear, focused and attractive. More prone to ignite the urge in your prospects and customers to call, come in, click. And buy!
As both a web copywriter and a traditional copywriter in print media, I will help you accomplish this by:
- Writing web pages for you that work hard to transform hits into conversions. More than ever, your web pages need to perform. They need to clearly communicate to your prospects and customers what it is you offer, and how they go about getting it – quickly and easily.
I’ll then support those pages with emails that help cement your customer relationships.
We’ll also explore the use of Pay-Per-Click ads to send traffic to your site.
- Optimizing your existing web pages for the search engines in order to drive more traffic to your site. (SEO copywriting). Note: As a seasoned copywriter, I will not stuff keywords awkwardly into already well-written copy, as many optimizers do. I will ensure keywords merge smoothly and intelligently into the flow.
- Crafting compelling direct mail pieces that snag attention, hold it, and close with a clear, powerful call to action.
- Writing print ads that get you noticed, and persuade with every sentence. And brochures, from the simple to the sophisticated, that smartly inform without unnecessary and long-winded prose.
With everything this economy is dishing out, it’s still a time for bold moves. Yes, you’ll want to look before you leap. Just as long as you do make the leap.
Susan M. Dowd
Owner, Copywriter
